If someone asked me what the most impactful product for pulseM was in 2018 the easy answer would be Two Way Messaging. The idea of no longer requiring a phone call for a customer interaction is 21st Century level service. Recent polls suggest that over 70% of consumers would rather communicate via text message with businesses than over the phone. Imagine seeing a number pop up with an unknown name or random 10 digits, send to voicemail. If there was only a way to send a text message to the consumer letting them know you need to speak with them and setting up a successful call. Well there is, and in the last 7 months we’ve added over 70 businesses to the pulseM Two Way Messaging tool.
The main hesitancy I receive from a business is, how can I use Two Way Messaging and be successful? Here are some quick tips:
You’re not going to launch Two Way Messaging and within a week master the process. In order to master anything you need to put forth effort and focus. Train your employees on best practices, how to respond in a crisis, what words to use when responding. Remember, reading a word or sentence can be a completely different experience than hearing a word or sentence. Reach out to a pulseM Customer Success Team member today in order to learn best practices and set up a training on Two Way Messaging.