I’ve been frequently asked, Do Online Reviews Matter and the simple answer is, Yes. But to break it down in order to fully explain it all starts with “Word-of-Mouth” Marketing. Because online reviews are the most powerful form of word-of-mouth marketing. Before the digital era, businesses relied on family and friends sharing their business with their loved ones. Friends and family are still making those recommendations. They are just doing it more on Google, Facebook, and Twitter.
The U.S. Bureau of Statistics’ data states that 94% of consumers regularly read online reviews, 82% trust online reviews as much as a personal recommendation, and 45% form an opinion after reading just one to three reviews. That’s a powerful impact, If you have reviews. And having positive word-of-mouth marketing is just the tip of the iceberg to having an effective digital footprint.
When customers can quickly and easily share their best and worst experiences, they open the door to help you connect and engage with them like never before. Online reviews matter, and are one of the most important strategies you need to master your digital footprint in 2019.
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82% of consumers trust online reviews as much as a personal recommendation, and 45% form an opinion after reading just one to three reviews.