Optimize Your Website for Search Results
The internet has come a long way since its invention. With over 1 billion websites available to the public, finding what you’re looking for can be a real problem. That’s why search engines, such as Google, are so important. Search engines index websites and help narrow down millions of results from a few keywords. If I am a homeowner looking for a plumber, I can simply search for “plumbers,” and find a dozen plumbing services near me. The question then becomes, which company should I choose?
For a business, Search Engine Optimization (SEO) is a necessity. In order to compete with others, a business has to be easily found on the internet and look better than the competition. Three good ways of standing apart from the competition is through search order, reviews, and star-rating.
The first aspect of SEO is search order. As the name implies, search order is where your website ranks in search results on Google, Bing, Yahoo, etc. So if a homeowner searches for “plumbers,” you want your business to be the first result. View count, ratings, and reviews all contribute towards your websites search order. Good descriptions and keywords on your website also help better your search order. The bottom line is: people are more likely to see your website if it’s near the top of search results.
Another way to stand out from other search results are reviews. Homeowners are looking for a company they can trust when searching online. Reviews are a good way for homeowners to see what others like them are saying. So if you’re business has good reviews, make sure you show them! Not only are homeowners more likely to choose a business with good reviews, but having plenty of reviews on your website can even help with search order. Search engines also use reviews to create star ratings.
Star-ratings are the most important factor in choosing between different business websites. Star-ratings are created from all of the reviews Google has indexed. It gives the homeowner a quick snapshot of how happy customers are. Take the image above for example; Which company would you choose if you were searching for a plumber in Dallas? Chances are, you would choose one of the results with a five-star rating. Even if a website is third or fourth in the search order, more people will choose it if it has a good star-rating. The problem is getting the reviews you need and letting Google know how happy all your customers are.
Solution to the problem
pulseM and pulseMWeb offer an efficient and powerful way to solve the problem of search results. First, pulseM helps you get reviews from happy customers and a chance to address the concerns of unhappy ones. Homeowners can review on Facebook, Google, Yelp, and many more. Then, pulseMWeb takes approved reviews and proudly displays them on your website while also making sure Google knows about all the wonderful things your customers are saying. Not only does this allow you to get a star-rating on Google search results, but it also helps increase your place in the search order. The end result is a rich snippet that stands out from other websites.