The Importance of Social Media/Online Presence


I’m sure you’ve heard this a million times, but social media is not a fad that your kids are obsessed with: the way we interact with each other has been fundamentally changed through social media apps.Times have changed in the last 5 years: The New York Times has gone completely paperless, Google and YouTube are the most frequented pages when people have questions, and social media apps like Twitter, Facebook and Instagram have changed the way we interact with customers on a daily basis. What does this all mean for a business owner? It means that the way people digest information has switched to some completely new mediums – people want their information quickly, they want to be able to digest it quickly, and they want the whole process to be an effortless part of their day. You, as a business owner, want to disperse information about your company to as many people as possible and in the most effective manner.

In today’s world, if a potential customer needs a plumber, they’ll simply go online and Google it. This moment is what the successful companies like Milestone Electric and Baker Brothers are capitalizing on. Everyone has a website, sure, but the potential customer is going to want to see reviews, likes, retweets, 5 star ratings, and personal statements from past customers.

Potential customers prefer the words of other people like them over the cookie cutter endorsements found on company websites.

Your company and technicians could be providing top quality service, but very rarely are customers motivated enough to take the time to write a review for you. The world will never know that John from ABC Plumbing did an absolutely amazing job, was friendly, was efficient, and did his work with a smile. You want, you need, those kinds of reviews to be published on your social Media for the rest of the world to see.

•84% of people trust online reviews as much as a personal recommendation.
•54% of people will visit the website after reading positive reviews.
•73% of consumers think that reviews older than 3 months are no longer relevant.
•58% of consumers say that the star rating of a business is most important.

Enter, pulseM. Find out how we are redefining social media engagement for small to medium size businesses. pulseM is the simplest recipe available on the market to instantly get social media reviews when the technician is at the home. Simply ask the homeowner to text “REVIEW” back to the Bio text they just received. That’s it. Customers will be sent a link where they can instantly write a review.

pulseM reviews along with social media reviews can even be indexed on google to help you get ahead of your competition. Contact us and ask us about pulseMWeb.