5 Ways to Improve SEO

 
 
 

1. Social Media - Link back to your website

 

Once  you’re  creating  great  content  on  a  regular  basis,  it’s  time  to  get  your  voice  out there. Social media may have originally been a tool for college kids, but it’s quickly become a prime channel for businesses to reach customers. In similar fashion, social media can be used to link people from your social media accounts straight to your website. Not only will this lead to more visits and interactions, helping your overall search ranking, but visitors can then choose to share your post and start the process all over again.
 

2. Keywords - In all the right places

 
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Keywords have long been a basic part of SEO. Although meta keywords tags are almost completely ignored by modern search engines, the idea of keywords has not disappeared. Keywords are words or phrases people are likely to use when searching for your content. Titles and descriptions are great places to start using keywords, but the most effective way to use keywords is to sprinkle them throughout your content. By using key search phrases in the body of your web pages, it’s easier for search engines to understand what you’re page is about. However, be careful not to overuse keywords or Google might tag you as a spam website.

 

3. Content - Fresh and regular

 
 

Another key part of increasing your website’s search ranking is content creation. Interesting content will always attract visitors, so it’s the best way to increase your website’s SEO. However, simply creating the content isn’t always enough. Content is more likely to help your search ranking if it is updated on a regular schedule. But it's difficult to find enough time to create the amount of content you need. One solution is to post reviews on your website, but manually updating them is inconvenient and takes up too much time. Software like pulseM solves both problems - it helps you get reviews from happy homeowners and automatically displays approved reviews on your website. Since your website is constantly being updated with new reviews, your SEO is further strengthened.

4. Titles and Descriptions - Fit the content

 

One of the most basic, yet extremely important, ways of improving your website’s SEO is using page titles and descriptions. Firstly, every page should have a title and description associated with it. But don’t make the mistake of simply re-using the same title and description across your entire site; not only will it not help your SEO, but it could stop some of your pages from showing up in searches. Make sure the title and description accurately match the content of the page so search engines have a good idea of what you’re website is about. 

 

5. Website Navigation - Keep it simple

 
 

One of the most basic, yet extremely important, ways of improving your website’s SEO is using page titles and descriptions. Firstly, every page should have a title and description associated with it. But don’t make the mistake of simply re-using the same title and description across your entire site; not only will it not help your SEO, but it could stop some of your pages from showing up in searches. Make sure the title and description accurately match the content of the page so search engines have a good idea of what you’re website is about. 

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