Social Media: the Online Highway to Increased Revenue
I’m sure you’ve heard this a million times, but social media is not a fad that your kids are obsessed with: the way we interact with each other has been fundamentally changed by social media apps. If you are aware of this fact then be proud, but you still might not be capitalizing on the power of the “Like”. Conversely, if the following information comes as a shock to you, it’s time to sit down with your favorite “millennial” and have a very, very long talk.
Times have changed in the last 5 years: The New York Times has gone completely paperless, Google and YouTube are the most frequented pages when people have questions, and social media apps like Twitter, Facebook and Instagram have changed the way we interact with customers on a daily basis.
What does this all mean for a business owner? It means that the way people digest information has switched to completely new mediums – no one is reading the newspapers, no one is paying attention to the fliers and surveys filling up their mailboxes, and no one wants to take the time to fill out a 20 question survey that somehow managed to catch their eye among the 10,000 other emails in their inbox. However, your customers are checking reviews before they are buying products. They are engaging through Facebook timelines rather than checking their email inboxes. So the importance of an effective social media presence is this: people want their information quickly, they want to be able to digest it quickly, and they want the whole process to be an effortless part of their day.
You, as a business owner, want to disperse information about your company to as many people as possible and in the most effective manner possible, and as a small business owner, reviews on Yelp, Google and Facebook are the life lines upon which your success and revenue depend on. If you don’t have an effective social media presence, you are doing yourself a costly disservice.
In today’s world, if a potential customer needs a plumber, they’ll simply go online and Google it. This moment is what the successful companies like Milestone Electric and Baker Brothers are capitalizing on. Everyone has a website, sure, but the potential customer is going to want to see reviews, they’re going to want to see Likes, Retweets, 5 star ratings, personal statements from real people about whether they should use your company or not.
Now, if your Yelp page is brimming with positive reviews, if your Facebook page has hundreds of likes, and if your Google+ reviews are all excellent, why would someone not chose you? On the other hand, if your Facebook page is stagnant, and you’re getting two or three reviews a month on Yelp, half of which might be mediocre, why would anyone choose you? Potential customers prefer the words of other people like them over the cookie cutter endorsements found on company websites. They look to social media outlets and Google to decide whether or not you use your company, which leads to another problem.
Your company and technicians could be providing top quality service, but very rarely are customers motivated enough to take the time to go online and write a review for you, or go like your Facebook page. The world will never know that John from ABC Plumbing did an absolutely amazing job, was friendly, was efficient, and did his work with a smile. You want, you need, those kinds of reviews to be published on your Social Media for the rest of the world to see. Enter, pulseM. Find out how we are redefining social media engagement for small to medium size businesses and get in touch to start maximizing the power of the “Like” for your company today.